Porto Novo Vellar Estuaries: Design and Testing of Eco-Tourism in the Bay of Bengal, India

Selvarasu A.
International Journal of Finance, Insurance and Risk Management, Volume 7, Issue 1, 1278, 2017
DOI: 10.35808/ijfirm/163


In current scenario Mass tourism or Beach tourism or Costal tourism occupies more percentage of recreational tourism while ecotourism contributes less percentage which can be overcome by innovation in ecotourism like Estuary Mouth Tourism [EMT]and Small Island Tourism [SIT] in the form of cooperative tourism management. This study is conducted at Porto No v o -Vellar Es t ua r y t o assess the awareness and preferences of tourist in addition to the Mangrove Boating Tourism [MBT]. Data are collected from 35 students at the post graduate and doctoral level in the University using sixteen pictorial profiles of tourism packages combining all alternative tourism packages and 35 tourist respondents who visited the destination a b o u t t h e strength and opportunities of the destination. Conjoint analysis and SWOT analysis are applied for the study. Since floating market contributes a lot to Thailand’s economy. Implementation of cooperative ecotourism, with innovations at this estuary can contribute to economic growth.

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