Strategy for Establishing Environmental Communication in Instruding Environmental Care Behavior at Adiwiyata School, Bekasi 7 Sma Negeri

Syerli Haryati, Vania Utamie Subiakto, Yulia Hidayati, Vera Oktarini Nafril
International Journal of Finance, Insurance and Risk Management, Volume 12, Issue 4, 3-20, 2022
DOI: 10.35808/ijfirm/331


Purpose: The purpose of this study was to find out the strategy for establishing environmental communication carried out by the Civitas SMA Negeri 7 Bekasi in instilling Environmental Care Behavior to all students at this Adiwiyata School. Design/methodology/approach: By using the concept of environmental communication which is linked to the Sustainable Development Goals in an effort to instill Environmentally Concerned Behavior among students as well as using the theory used is the Theory of Planned Behavior from Fishbein and Ajzen. Findings: The research results and conclusions obtained are as follows: (1) The environmental communication strategy implemented by SMAN 7 Bekasi is monolithic, depending on a leader, namely the Principal with a commitment and heart to maintain cleanliness and greenery in the school environment. (2) The Environmental Communication Strategy is also carried out by placing concern for the environment in the School Mission and the School's Motto, "Be Passionate". (3) SMAN 7 Bekasi applies the Adiwiyata Principles in instilling Environmentally Concerned Behavior. Practical implications: School as an educational unit that is capable of optimizing all environmental learning to build, strengthen, or continuously improve educational character processes, including the character of caring for the environment as a form of the adiwiyata program at SMA Negeri 7 Bekasi. Adiwiyata Program, developed based on norms in life which include togetherness, openness, equality, honesty, fairness and preservation of environmental functions and natural resources. Originality/Value: The goal is to create good conditions for schools to become places of learning and to raise awareness among school members to take responsibility for efforts to save the environment and sustainable development.

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