Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

Ramamoorthi Jayaram, Selvarasu Appasamy Mutharasu, Jose Antonio Filipe, Meera Rao Inna Kedige
International Journal of Finance, Insurance and Risk Management, Volume 3, Issue 1, 394, 2013
DOI: 10.35808/ijfirm/66


Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.

Cite Article (APA Style)