International Journal of Finance, Insurance and Risk Management ISSN: 2047-0916

Effect of Internal-marketing-mix on Customer-pyramid-oriented banking service performance. An Indian Experience

Selvarasu Appasamy Mutharasu, Krishnaswamy Natarajan, José António Filipe
International Journal of Finance, Insurance and Risk Management, Volume 3, Issue 3, 583, 2013
DOI: 10.35808/ijfirm/82

Abstract:

The study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organization.


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